What is ValueYourNetwork?
ValueYourNetwork positions itself as an influencer marketing agency and platform that connects “everyday influencers” with brands on Instagram, TikTok, YouTube, Facebook and X. The company is headquartered in Paris, operates in advertising services, and reports a small core team (2–10 employees), which indicates a boutique-agency model supported by a scaled creator network. It was founded in 2014-16 and presents itself as one of the early French players focused on “everyday influencers” rather than only celebrities.
Core services offered
ValueYourNetwork offers a range of influencer-focused marketing services:
● Influencer Discovery & Matching : Connects brands with a network of nano, micro, and mid-tier influencers relevant to specific niches.
● Campaign Strategy & Planning :Crafts customized influencer marketing plans tailored to brand goals.
● Content Co-Creation & Collaboration Management : Manages creative collaboration and communication between influencers and brands.
● Performance Tracking & Analytics : Provides data on engagement, reach, and interactions to measure campaign effectiveness.
● Educational Resources : The agency also publishes tutorials, influencer news, and best-practice guides on its site to help creators grow.
How the agency works:
1. Value your Network connects brands with “everyday influencers” and content creators primarily in the French market for paid social media campaigns.
2. The Agency helps brands define campaign objectives such as awareness, traffic or conversions, then builds an influencer strategy around those goals.
3. Identifies and selects relevant influencers whose audience, style and values match the brand and campaign brief.
4. Coordinates the entire collaboration process: briefing influencers, validating content concepts and aligning messaging with brand guidelines.
5. Orchestrates publication of sponsored posts across platforms like Instagram, Facebook, X, TikTok and YouTube at pre agreed dates.
6. Tracks campaign performance through metrics such as reach, engagement, clicks or conversions and delivers post campaign reports to brands.
7. Provides influencers with a platform to register, receive campaign proposals and accept collaborations that fit their profile.
8. Manages contracts and payments so influencers are compensated for their sponsored content once the collaboration is validated.
9. Value your Network as an influencer agency maintains ongoing relationships with both brands and influencers to enable recurring campaigns and long term partnerships.
Who it is for
Brands & Businesses
● Small to large companies looking to increase visibility on social platforms.
● Businesses seeking authentic endorsements from influencers.
● Companies wanting data-based measurable campaigns.
Influencers & Content Creators
● Individuals with an active online audience who want to monetize their influence.
● Creators aiming to collaborate with brands and expand their professional network.
Position and reputation in the market
Positioning
ValueYourNetwork has been active since around 2015–2016 and presents itself as a long term specialist in influencer marketing, which gives it a senior position in the French market compared with newer agencies.
It is recognized among influencer marketing agencies with a structured approach: combining strategy, diverse influencer networks, and performance tracking. It appears in lists of reputable influencer marketing agencies (e.g., top 10 influencer marketing agencies) due to its detailed campaign methodology and range of influencer types.
Platform Coverage
The Agency Supports campaigns across multiple major platforms and gives a competitive advantage over agencies focused only on one or two networks. In terms of perception, the agency highlights long standing partnerships with major international brands and satisfaction of advertisers, underlining quality of campaigns and results as a core part of its positioning.
External analyses also describe it as a reference agency for transforming influencer campaigns into growth levers, especially for brands looking for structured strategies rather than one shot collaborations.
Strengths of ValueYourNetwork
1. Established Industry Experience : ValueYourNetwork has years of hands-on experience managing influencer campaigns across evolving social platforms.
2. Large and Diverse Influencer Network : The agency works with nano, micro, and mid-tier influencers across multiple niches, allowing brands to target specific audiences effectively.
3. Multi-Platform Campaign Execution : ValueYourNetwork supports campaigns across Instagram, TikTok, YouTube, Facebook, X, and LinkedIn. This enables brands to maintain consistent messaging while adapting content to each platform’s strengths.
4. Strategy-First Campaign Approach : Instead of simply matching brands with influencers, the agency emphasizes campaign planning and audience alignment. This reduces random collaborations and improves relevance and engagement quality.
5. Performance Tracking and Reporting : Campaigns are monitored using engagement and reach metrics to assess impact and ROI. This data-driven approach helps brands understand what worked and what needs adjustment.
6. Educational Support for Influencers
ValueYourNetwork publishes tutorials and industry insights to help influencers improve content quality and growth. This indirectly benefits brands by working with better-prepared creators.
Weaknesses & Limitations
1. Manual processes and scalability: The agency historically validated influencers and campaign compliance manually, which, while reassuring, can slow growth and may limit the speed of large scale activations if not carefully managed.
2. Mixed user experiences for some influencers: On Trustpilot, alongside positive comments, at least one influencer reports login issues on the platform and a lack of responses to emails and messages over several months, which suggests inconsistent communication or technical maintenance for certain users.
3. Niche geographic focus: Its core presence is France, which is ideal for brands targeting French speaking audiences but less optimal for companies seeking global, multi continent influencer infrastructures through a single provider.
Experience: Influencer Reviews
On Trustpilot, as of now the TrustScore is 2.1 / 5 (labelled “Bas” / Low) with 20 reviews, with star distribution of
| Star rating | Percentage |
| 5★ | 80% |
| 4★ | 5% |
| 3★ | 0% |
| 2★ | 0% |
| 1★ | 15% |
Recent negative reviews mention:
An influencer claiming they “clearly lost 150 €” after a 3-month commitment with almost no paid partnerships; VYN replies saying they do not charge influencers, implying confusion with another platform.
At the same time, many 5★ reviews (mostly 2021–2022) praise:
● “Super team, very professional, responsive, good collaborations.”
● “Beautiful partnerships, good communication, I recommend."
Transparency & Communication:
Transparency at ValueYourNetwork is a blend of strengths and gaps. The agency is easy to identify its address, team presence, and service descriptions are publicly accessible, and it regularly responds to reviews, which shows openness. However, the deeper operational details that brands and influencers often look for such as clear pricing structures, verified campaign results, and fully explained workflows are not consistently disclosed.
Good areas :
● Clear public address, consistent branding, legal mentions.
● Responds to 100% of negative Trustpilot reviews and usually within 24h.
Bad/grey areas:
● Even Qelios (which is otherwise extremely positive) admits “beaucoup de zones d’ombre entourent ValueYourNetwork” compared to larger agencies like Woô or Influence4You.
● No transparent pricing grid, no public case studies with hard KPIs (CPM, CAC, ROI) that you can verify.
Is ValueYourNetwork legit and safe to use?
Several elements point to ValueYourNetwork being a legitimate and generally trustworthy agency:
● FranceVerif, a French site that assesses online business reliability, classifies ValueYourNetwork as a reliable company, citing transparency of legal information, active social presence and professional history.
● The agency has been operating for nearly a decade with visible headquarters information, a long track record of campaigns and repeated work with well known brands, which is uncommon for fraudulent actors.
● Verified customer reviews and an overall high Trustpilot score support its credibility, though users should still read recent reviews to understand current service levels.
My Final Conclusion :
ValueYourNetwork stands out as a structured and experience-driven influencer marketing agency that focuses on building meaningful connections between brands and creators rather than one-off promotional deals. With its multi-platform reach, strategic campaign planning, and access to a diverse influencer network, it offers clear value to brands seeking authentic social visibility and controlled campaign execution.
That said, it is not a one-size-fits-all solution. While many brands and influencers have reported successful collaborations, mixed user feedback around communication and payment transparency highlights the importance of clear agreements and expectations. Overall, ValueYourNetwork is a legitimate and capable influencer marketing partner, best suited for businesses that value strategic guidance and long-term brand influence provided due diligence is done before engagement.
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