Creating content is easy. Creating high-quality, genuine, and rank-worthy content is the real challenge. With Google’s Helpful Content update and EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines, blogs need to be more than just “words on a page.”
Here’s a practical checklist for writing articles that are clear, useful, and designed to win both readers and search engines.
Article Quality & SEO Guidelines
1. Title
- Should be non-promotional and keyword-focused.
- Always answer the searcher’s intent (e.g., “X Tool Review: Is It Worth Your Time?” instead of “Best Tool Ever!”).
- Include the main keyword naturally; avoid stuffing, should look like problem solving.
- Make it human-first, so users feel it’s written for them, not just search engines.
2. Introduction / Overview (60–100 words)
- Give a clear, simple, unique overview of the tool/product/topic.
- Highlight the what and why (what it is, why it matters).
- Use a different tone each time so articles don’t look templated.
- Keep it free from filler phrases (“revolutionary,” “amazing”) unless justified.
3. Heading Structure (H2, H3, H4)
- Use H2 tags strategically: ideally before or just after the first paragraph.
- Insert keywords naturally in headings (but don’t force it).
- Break content into logical sections (How It Works, Pricing, Reviews, Pros & Cons, Alternatives).
- Maintain a hierarchical flow for easy scanning.
4. Core Content Sections to Cover
- How it helps: Real-world benefits, pain points solved.
- Top features: Explained in simple words (not just list).
- Pricing: Transparent details, with context (free vs paid tiers).
- How to use: Step-by-step or example-driven explanation, Try Tools, Add their screenshots and Prompt used and output.
- Customer reviews: Mix of pros/cons from multiple platforms.
- Alternatives: Alternatives details, which can be helpful for users, should not be very generic.
- Legitimacy check: “Is it safe? Worth trying? Who should use it?” (as per the topic)
5. Trust & Authority Boosters
- Use stats/data points (cite sources).
- Mention the official domain name clearly (e.g., “Available at toolname.com”).
- Add review references (Trustpilot, G2, Reddit, App Store).
- Use screenshots, prompts, or examples for clarity.
- Insert internal links (to your own site) + external links (to authority sources).
- Add graphs, tables, or comparisons where possible.
6. Style & Tone
- Keep it conversational, clear, and non-robotic.
- Avoid repetitive or “template-like” sentences.
- Balance neutral analysis with practical advice (pros and cons).
- End with a balanced conclusion, not a sales pitch.
What Happens If You Only Use ChatGPT Content?
If you just use ChatGPT text without enrichment, Google’s Helpful Content system may:
- Rank it low because it looks generic.
- Treat the site as low authority (especially if all posts look samey).
- Fail to pass EEAT checks → Experience, Expertise, Authoritativeness, Trustworthiness.
But if you layer AI content with research, insights, and evidence, Google sees it as human-first, original, and trustworthy. That’s when you get rankings.
👉 The Winning Formula
Use AI like ChatGPT for drafting, but always enrich with:
- Real data + screenshots
- External authority links
- Examples/tests
- Balanced pros & cons
- Customer Reviews
This makes your article researched, credible, and valuable — the exact signals Google rewards.
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